I teach you how to get organized so you can THRIVE!

View Cart Contact

I teach you how to get organized so you can THRIVE!

Meet Alejandra

Hi there! I’m your coach, Alejandra.

And if you’re seeking a more organized life, then I’m overjoyed we finally found each other! I’ve been helping people learn how to declutter and get organized for almost 10 years (though I’ve been practicing my entire life!). Recently I became a life coach. What makes me come alive is helping people (like you) actualize their goals, specifically in the areas of decluttering and organizing. I believe all the answers are already inside us. Sometimes we just need help finding the path to our own inner wisdom. Think of me as your guide to helping you discover your most organized self that already exists (yes, it’s already inside you and just needs to be activated)!

Since I began my business in 2008, I’ve learned that anything is possible with the right mindset and action-plan…

In the past decade, I’ve helped people in 132 countries around the world declutter and get organized. Both men and women. Kids or no kids. People of all ages and life stages.

I’m grateful to have shared my organizing expertise on national television shows such as Good Morning America who called me “The Decluttering Queen” and HGTV selecting me as 1 of the 5 “Most Organized People in America”. I’m grateful to have had the opportunity to share my organizing expertise in magazines (Woman’s Day, GoodHouseKeeping, Redbook, Family Circle, Parents Magazine), in newspapers (The Washington Post, The Washington Times), through YouTube videos (80+ million video views), over the phone, in-person, and through my step-by-step training programs (SimpLESSity & the Power Productivity Program).

Have I always been organized?

Well, yes and no. As a child, I was always seeking comfort, safety, and control as I often felt powerless and out-of-control. At school, I was always a slow visual learner in a fast-paced classroom where most teachings were auditory resulting in B-/C+ grades. With classmates and friends, I was always the shy, timid, and not-so-popular computer girl who was scared to speak up out of fear of being ridiculed. Likewise, I spent much of my middle school days being made fun of for my big nose. With sports, I was always the shortest, weakest, and slowest, last picked team member who was always put in the back of the field. And with family, I always felt like the lesser of the two compared to my older sister who was always smarter, stronger, and more balanced (although, if you asked my parents they’d tell you we were always equal!) 🙂

Finding comfort, safety, and control.

I found my comfort, safety, and control in organizing physical belongings. From about age 12, I would re-arrange my color-coded bedroom almost monthly. I’d re-organize my big craft bin under my bed regularly. I’d constantly line up the shoes in my closet. I was excited to buy my first organizing bin in 1997 for $7.99 at Linens ‘n Things (which I still own to this day!). My desk was neat and tidy at the young age of 8. I used to sort my school supplies and Beanie Babies® on my bed “just for fun.” I found joy in sorting the crayons and markers in rainbow order. I found peace in sorting my Halloween candy by category. I would re-organize the toys in the playroom while babysitting after the kids went to bed. And if you asked my parents, they’d tell you I organized the pantry after grocery shopping most Sunday nights.

But it didn’t stop there. In college, at Virginia Tech, my dorm room was neat and tidy (hallmates would tell you I stayed home on Friday night “just to clean and organize”), my school work was well-organized, and when I lived in an apartment with roommates, I quickly became “the organized roommate” with trackers and planners, constantly re-arranging the fridge and common areas.

But then the “tornado” would hit…

I wasn’t organized all the time. Sometimes clothes were sprawled all over my bedroom floor as if a tornado hit. These were the times when life seemed to have come crashing down (from school events or relationship problems) and strong, invisible, negative emotions would “magically” turn on and ”consume me.” I spent much of my younger life unconscious of my emotions and disconnected from the events that would trigger them.

When this happened, I would do nothing but contribute to the mess until things got so bad that I decided to take massive action and get back on track (a.k.a. organize the mess). This vicious all-or-nothing cycle (messy, organized, messy, organized) can be difficult to break-free from without the right tools, systems, and strategies.

Perfecting my organizing skills and starting a business.

My need for comfort, safety, and control continued in my 20s as I entered adulthood, left home, moved to my first apartment, entered into my first romantic relationship, and started a 9-5 job as an IT consultant. Thus, I became realllllly good at “perfecting” my organizing skills and systems as an outlet for finding strength when I felt weak. In a nutshell, this all led me to starting my organizing business and discovering my passion for teaching others how to create order in their homes.

Making sense of life.

Looking back on my younger life, I now realize I used to seek comfort and control when I felt anxious and fearful of everyday life. The act of organizing my environment kept me safe and connected to myself. At the same time, I realized my heart wasn’t fully open and I wasn’t my best unless I felt comfortable, safe, and in control of myself and my environment. It’s like my heart was locked and the only time it would unlock was when everything in life was perfect and organized.

While it’s vital to control your environment to make life easier and more productive, the key is to balance this need with what’s more important in any given moment. For example, you get home from work and discover the house is a wreck from your spouse and kids. In this moment, you can either focus on the clutter and unconsciously react with anger as if your efforts don’t matter, or you can choose to temporarily overlook the mess and focus on your loved ones that you haven’t seen all day. How you choose to react is based on what you value more in that particular moment…

Fast forward to today in my 30s…

I’m now more grounded and conscious of my emotions. I do my best to always keep my heart open and present my authentic self to the world. Likewise, I strive to keep things simple, embrace uncertainty, and let go of the constant need to feel comfortable, safe, and in control. In fact, I’ve discovered that the best things in life are found outside our comfort zones! At the same time, I’ve learned that the best things in life aren’t things! They are people and experiences (and best when combined!).

While I’ll always love to organize and create beautiful order as an art, I now see organization as a way to create a calm, peaceful, and productive environment that makes life easier so you can focus on what matters most – family, fun, health, faith/spirituality, personal growth, community, and career.

Some people numb their pain through the distractions of TV, social media, shopping and accumulating, mindless entertainment, or destructive behavior. For me, it was through organizing objects. While I don’t advocate self-medicating through distraction (instead, address the root problem), I’m grateful my need for comfort, safety, and control led me to organizing at a young age which helped me discover my life mission of helping others thrive. Nothing feels more fulfilling in life than watching another human being realize their potential and realign with their true nature. Because when we realize what we are capable of and chose to align with who we really are, life is good.

When I’m not teaching and coaching…

I’m more introverted than extroverted and naturally a curious person. I love good food & wine, being in nature alone or with family & friends, volunteering, exploring the world with minimal items in a backpack, laughing with loved ones, watching animals, or reading a book on human potential.

My husband and partner (Ed) and I live in the Virginia countryside with our red toy poodle, Mojo.

If you need help decluttering, getting organized, or managing your emotions with clutter, I hope you’ll stick around because I would love to help you awaken your beautiful, most organized self!


Ready to conquer your clutter?

I’ll show you how to easily declutter your home of all the distractions holding you back from feeling free!

SimpLESSity Decluttering Program

Send this to a friend